
Radically Practical Pasta
Creative Strategies, Experiments

Scatola
Radically Practical Pasta
Scatola is 3D printed pasta inspired by a question, can your food be designed more practically?
Scatola was a project developed for a course ‘Creative Strategies’ a series of weekly experiments developed by Fridolin Beisert which helps students develop strategic approaches & methodologies to creativity.
The assignment’s brief was to create an entry to the 2017 Barilla Smart Pasta Competition and to design a unique eating experience and pasta shape utilizing 3D printing technology. We were instructed to choose a creative strategy of choice.
I ended up combining two strategies: “Planting Limits” and “Radically Practical” - Inspired by one of Nonobjects’ design methodologies which is a methodology that explores the boundaries of “traditional product thinking” and asks the question:
“How practical can a product be?”
This thought experiment lead to many design reflections. Is pragmatism good? Can pragmatism become illogical? Does pragmatism produce lifeless functional objects or delightfully invigorating experiences?
Client
Personal
Date
2017
Duration
1 Week
Brief
Develop a product with a “Creative Strategy” of choice.

The existing experience of eating pasta is not pleasant. Paired with sauce the pasta becomes slippery, picking up with a fork becomes challenging.

Scatola is simply shaped - a cube - an efficient form that affords many use cases. The repetition of squared openings allows for a unique textural eating experience one can almost play and feel with one’s tongue. The evenly spaced openings allow your fork to perfectly fit while also evoking the nostalgia of eating macaroni as a child, fitting them on each prong, oh so satisfying.

Easily fork the pasta at any angle or orientation.

Perfectly sized for your fork. It doesn't roll away. The openings catch ingredients. And it is conveniently bite sized.


Maximized space packaging: The box nature of Scatola allows for structural integrity, efficient stacking, as well as decreasing wasted space.
